Marketing Milestone Check List

MKTG CHECK LIST – MILESTONE MEETINGS

*REFERENCE SMARTSHEET FOR ALL DUE DATES ACROSS DEPTS AND PIXEL POOL DUE DATES*

STRAT/ZONE 0

  • Ensure complete PTC accuracy of season prior before starting any work on new season
  • Carry over all applicable styles (at least 1 colorway within the Work #) to new season – Inline & Value
    • OG be mindful of Value needs as you are 1 season behind
    • Best practice is to carry over colorway that is base color & if the base color is not carried over, identify new base color
    • Clear out all Wholesale forecasts with mass edit & update for new seasonal forecast strategy (flat, +/-)
  • Create W#s for new styles & fill in all appropriate information at product setup
    • Provide Designer with deadline (prior to Zone 0) to upload 1 new colorway to all new W#s
    • After colorway is created, Mktg identify base color & add Wholesale forecast
    • Fill out non-required fields in Product-Season, as defined (specifically Sport, Technology, Franchise Style)
  • All D&D information needed for Zone 0/Strat should be complete with the above
  • Updated comp matrix should be completed to support strategy

ZONE 1

  • Additional PTC information needed at Zone 1:
    • Catalog sku count (includes carry overs & new for total colorway roll up)
    • Make sure that the catalog tag from the previous season carries over, and the info is accurate for both inline and clearance styles.
    • Add catalog tagging to all new styles. (Black color way only at this point)
    • PTC Reference Work # populated or cleared out
    • PTC Base Colorway assigned to a color that will stay in the line
      • no more than one base color is assigned bc forecasts can only exist against one base color
      • must zero out all other forecasts if there is more than one
    • Identify if New Packaging is needed. Dependent on category/timing, Packaging Brief field to be filled out accurately including LP references & specific instructions for Tom. If not discussed specifically at Zone 1, set up separate time with Tom/developer to go through packaging details.
  • Any changes coming out of Strat should be updated ASAP within PTC (ex. carry over old, drop development on new, etc.)
  • Export PTC linelist with all fields needed for D&D at Zone 1 meeting

CSO/CR0

  • Through consumer work/BM check-ins/marketplace changes, update PTC with any changes prior to CSO/CR1 (ie. silhouette/family/retail updates)
  • Get head start on any CR1 checklist items:
    • Start legal research process on new product names & share with marketing team on findings
    • Add bullets (when product is fully confirmed)
    • Availability date accurate for season
    • Ensure Reference Work # is accurate (used for forecasting history)
  • PTC Bullets complete
    • Thread is driven by bullets, no additional needs on MKTG end, just complete PTC bullets & correct artwork

CR1

  • Style Name confirmed + cleared by legal
  • PTC Reference Work # populated or cleared out 
  • PTC Base Colorway assigned to a color that will stay in the line 
    • no more than one base color is assigned bc forecasts can only exist against one base color
    • must zero out all other forecasts if there is more than one
  • PTC Forecasts do not need to be adjusted at this milestone
    • Forecasts adjust one week after SMM, with the exception of Packs & Knits at CR2

  • PTC ensure Catalog tags are assigned
    • Confirm carryover styles still have the correct tags (i.e. make sure they’re including Team if it applies)
  • PTC confirm availability date is correct 
    • SS24 standard avail should be 12/1/23
  • PTC confirm Retail is correct
  • PTC Populate Straub PP samples to Straub XF per SMS Form & Smartsheet Dates
  • PTC Populate Straub product location 
    • HW, Knits, Socks, SP ACC HKG
    • All other categories PDX
    • The above has to be done prior to SMS being submitted
    • If you are getting Pixel Pool art, COMMENT no catalog photography required in special photo comments
  • PTC Revisions post milestone meeting
    • Drops complete 
      • If Straub has received data, When a product is Dropped, along with changing the colorway status, please also change the Straub Production Cancelled flag to “Yes.”  We need to do this so Straub knows not to photograph the article.
    • New artwork colorways uploaded/colorway names revised if applicable
  • PTC agron article #’s assigned
    • DES colorways must be in first and DEV FOB confirmed (SS24 we will be assigning article #’s prior to DEV FOB bc of SMS)
  • SMS form complete & submitted  

POST CR1/PRE CR2 

  • PTC TAG SPECIAL HANDLING-ALL LATE ADDS and/or SMU’s
  • Anything that was not ordered on SMS is considered a Late Add and should be tagged in PTC 
  • Capture in PTC when setting up a style, sku, etc versus having to remember and add later, this will also ensure Straub is accounting for the correct # of samples for workload timing
  • Late Adds should still appear in catalogs, just will not have SMS
  • Ensure Catalog tags are assigned
  • Marianne will handle Straub date and location in PTC once buy is placed
  • SOCKS ONLY: Update Sustainability fields in PTC (Sustainable, Recycled %, Fabric %, Catalog Fabric) – all other categories handled by DEV

CR2

  • REFERENCE ALL OF THE ABOVE/ENSURE COMPLETE 
    • suggestion to go in by style in PTC to proof and pull a line list
  • PLUS RECONFIRM CATALOG TAGGING, ADDITIONAL LATE ADDS, SPECIAL HANDLING
  • ADD CATALOG SORT ORDER
  • UPDATE CATALOG SKU COUNT
  • Packs/Knits Forecasts adjusted/complete at CR2
  • All other category Forecasts revised/adjusted one week after SMM