Product Name Check Sheet

Name Check Cheat Sheet

Step 1:  Google the heck out of it

  • General search
  • By product category/type
  • By sport
  • By key competitors

Step 2:  Search US Patent & Trademark Site (USPTO.gov)

  • Click on Trademark Tab at top of page

A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.

  • Click on Search Trademark Database (TESS)


  • Use Search Options
    • Basic Word Mark and Browse Dictionary are the most relevant for word searches
    • Click on the individual search results to determine if a conflict exists
    • Start search with product name and then search with relevant descriptors like product type
    • Use the Help button for tips

Step 3:  Review any conflicts with JT/Erica and then Laura


Step 4: Upload saved file to PTC via the below steps: